Professional Product Management
Explore product strategy and innovation that drives brand success.
TJ's Portfolio
Welcome to a brief portfolio highlighting my skill and work experience in strategic product planning. Market insights and innovations listed here are built around my desire to find the authentic stories that can provide competitive advantages for premium brands looking for growth.
Product Line Manager, Alpine Apparel
Tasked with making Patagonia relevant in the technical outerwear market, my strategic plan was to recapture the attention of alpinists. This led to the creation of the Nano Puff Hoody, a jacket far superior at trapping warmth than traditional fleece. In 2007, this ultralight, synthetic-insulated hoody filled and un-met need for climbers. The family of Nano Puffs generates an estimated $50M per year for the brand...
Product Manager & Merchandiser
At 5 pounds and un-packable, Canada Goose parkas require their own roller bag for travel. Broader-thinking in line planning allowed me to bring concepts for lightweight down styles, stretch down, softshells, and premium Schoeller rainwear. As a result of new product introductions and specialized distribution partners in cold weather cities across the globe, the brand grew to over $100M and went public...
Product Manager
U.S. Naval Aviation issued a request for solutions to the problems of the Vietnam-era Nomex flight suit... I conceived of a solution based on snowboarding outfits that connect the top to the bottom. This novel, patented design was later approved by all branches of the US military...
Product Manager, Sports Apparel
The original 60/40 Parka, legendary as the only water-resistant jacket in the 1970's... including Editors Choice for the first water-repellent down jackets in the Outdoor Industry, and Gear of the Year for the Mobile Mummy sleeping bag.
Product Director
For 150 years, heavy denim and cotton canvas apparel was the highest performing workwear in the world... As the disruptor in the workwear market, Truewerk represents the convergence of technical fabrics from the outdoor industry and truly functional pocketing for trades people...
Product Manager, Workwear & Lifestyle Apparel
Taking responsibility for major growth categories, I provided a comprehensive overview of current markets, identifying strategic opportunities for product differentiation and market entry... I shepherded the introduction of new, purpose-built products with planned revenue over $100M in 5 years. Sourced advanced fabrics to create a point of differentiation in the industrial trades, building a specialized FR supply chain to suit.
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