Professional Product Management
Achieving brand success requires a focus on strategic product planning and a commitment to product innovation, all showcased effectively through a well-organized portfolio.
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TJ's Portfolio
Welcome to my portfolio showcase, where I highlight my skills and work experience in strategic product planning and product innovation, all built around unique and authentic stories that consistently provide a competitive advantage for these brands.
patagonia
Product Line Manager, Alpine Apparel
Tasked with making Patagonia relevant in the technical outerwear market, my strategic product planning led to the creation of the Nano Puff Hoody, a jacket designed to recapture the attention of alpinists. Far superior at trapping warmth compared to traditional fleece mid-layers, this ultralight synthetic-insulated jacket fundamentally transformed how Americans dress and generates $50M per year for the brand. The success of the Patagonia Nano Puff not only highlights my commitment to product innovation but also inspired other leading brands to develop and market their own successful synthetic insulated pieces, such as The North Face Thermoball.
canada goose
Product Manager and Merchandiser
At 5 pounds and un-packable,
Canada Goose parkas required
their own roller bags for travel.
Broader thinking in line planning
allowed me to bring concepts for
lightweight down styles, stretch
down, softshells, and premium
Schoeller® rainwear.
As a result of new products and
specialized market penetration,
the brand grew to over $100M and
went public.
Today, the Canada Goose brand
has expanded to represent luxury
and authentic fashion in many
categories.
massif
Product Manager
Naval Aviation issued an RFP for
solutions to the problems of the
Vietnam-era Nomex flight suit. The
requirements were to make
something more comfortable and
easier to take on/off. The
challenge was to make it pass the
Pyroman Test, a simulation of fire
on an aircraft.
I conceived of a solution based on
snowboarding outfits that
connected the top to the bottom.
The novel 2-piece design was later
accepted by all branches of the
military, obsoleting the 50 year old
1 piece design for Navair, Airforce
and Army pilots and aircrews.
sierra designs
Product Manager
The original 60/40 Parka, legendary as
the only water-resistant jacket in the
1970’s other than a rubber raincoat,
made Sierra Designs a venerable
brand.
The freedom to design unique
sportswear, outerwear and gear was the
true gift of my experience with Sierra
Designs.
And we gained some recognition;
including Editors Choice for the first
water-repellent down jackets in the
Outdoor Industry, and Gear of the Year
for the Mobilie Mummy sleeping bag.
truewerk
Product Manager
In the 19th and early 20th century,
denim workwear was the highest
performing apparel in the world. But,
market-leaders have not kept up
with advancements in fabric
technology since.
As the disruptor in the workwear
market, Truewerk represents the
convergence of technical fabrics
from the outdoor industry and
functional features for trades people.
As the Product Director, I sourced
fabrics that changed the game for
the workwear market and introduced
new products like; stretchy
mechanic's pants, pill-proof
sweatshirts and fast-drying flannels.
5.11 TACTICAL
Product Manager, Professional & Adventure Apparel
Responsible for major growth categories. Providing a comprehensive overview of the current market. Identifying strategic opportunities for product differentiation and market entry. Use creative product line planning to flesh-out partially realized categories and customers under-served by the brand. Introduction of new, purpose-built products with planned revenue over $100M in 5 years. Sourced advanced fabrics to create point of differentiation in various professional trades, military and public service sector spaces. Building specialized supply chain to suit.